The video showcases various Samsung designers and how the Galaxy S III came to be. Jacob` Lee explained that the company “wanted a more emotional and stronger connection with our customers.” Product designer Hangil Song elaborated on how this was reflected in the hardware design. Who knew Singapore’s Marina Bay Sands inspired him.
“Samsung product designers often travel the world to look for inspiration. At the Marina Bay Sands in Singapore I was amazed at the harmony of the sky, the cityscape, and the water. I wanted to express the amazing aspect of the water that is about to overflow from the Galaxy S III’s window. During the trip, I also happened to witness the pebbles in a stream sparkling under the sunlight, and I spent a lot of time trying to figure out how to capture the flow of water and the reflection of the light into the design of the phone.”
Take a look at the video and how Samsung is changing the way their smartphone changes the way we interact with it.
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