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IKEA adds augmented reality to latest catalogue

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  • pinit preview none IKEA adds augmented reality to latest catalogue

  • pinit preview none IKEA adds augmented reality to latest catalogue

If you love going through your IKEA catalogue and wish there was a better way to have a look at some of the products instead of just on print. Come July 31st, IKEA will introduce augmented reality to complement their print catalogues.

Creativity reports that their 2013 catalogue will come with smartphone icons that will work with a specialised app. When the icon is scanned it will bring up extra content like customisation options or pictures of the furniture.

It’s certainly interesting to see how IKEA will utilise AR and merge the virtual world with their print catalogues.

IKEA Head of Global Communications Lena Simonsson Berge says that “we want the catalog to be the spearhead for communication,” both online and offline, so will just have to see how successful IKEA is going to be with this initiative.

You can download the IKEA app at Play Store .

[Via Creativity]

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